Sunday, November 29, 2015

Nigerian music industry has grown into a multi-billion dollar business - Sound Sultan

Sound Sultan

"I'm very happy that this industry has gradually taken its rightful position," Sound Sultan said, expressing his joy at seeing the Nigerian music industry grow into what he described as "a multi-billion dollar business".

"The music industry I knew way back was struggling. It was not even considered in the scheme of things. We were just there, trying to break through to the ears of the people in Nigeria. We were competing with foreign content massively – the foreign content was 80 per cent, and we were 20 per cent."

"Now, even parents are advising their kids to go into music. They now understand that music is a business. It is a multi-billion dollar business that you can't even joke with," he said.

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